Learning how to market your music online can seem to be a mystery to many artists. A lot of people put out music projects but have no idea how to make their music succeed in the online market. There are some good encouraging statistics to help you feel like you can do this. First of all, independent music is coming up big time, and a huge percentage of music sales online in recent years has been from independent artists. Getting distributed on music platforms such as iTunes is easier than ever and promoting yourself can be done online easily.
If your budget is minimum, you’re going to have a harder time than somebody who has more money to spend. Getting a website done by our partner company ConvertingLayouts can help you achieve results, but even if you don’t have money to invest in web design, you can set up online properties to help you promote yourself.
Build a Mailing List to Market your Music
Personally my favorite way to promote myself is to simply building a mailing list. If you’re trying to market your music online then this is one of the best possible ways to do so. Building a mailing list is something you can do no matter how small or large your campaign currently is. You don’t have to be selling a lot of music to start building your list.
If you’re going to begin working with nothing else, sign up with Aweber. I mention it multiple times in my many blog posts but I do so because of it’s sheer power. You can create sign-up forms that Aweber itself will host on it’s own website. That way you don’t need any other tool to enable yourself to build your mailing list.
You can also set up automatic emails to be sent back to your prospects who sign up to your list. For instance you can provide them with a free song for joining your list or a sampler of your music CD. If you can build a fan base and actually sustain it by marketing to that list, you can continue to build your reputation among that list.
Keep the Fan Base Growing
Keeping your fan base growing is extremely important if you want to sustain results. But if you’re growing a mailing list, even at just one new subscriber per day, you can build a mailing list of hundreds of people within a single year. Getting four or five subscribers a day means thousands of opt-ins per year.
You don’t need a huge marketing budget to start doing this. Social media and other forms of advertise are also great ways to market your music online. Before you can do that you must own the rights to your beats. Feel free to buy beats on our website’s homepage to help support the movement, or scroll through some of our other blog posts, such as 10 tips for Recording to get Top Quality Sound, and how to get your music heard online.
